Podcasting as a Lead Magnet: How to Build Your Brand + Hook Your Audience Instantly with ALEXA Curtis CEO of Chief Swag Officer
If you’re a business owner or personal brand looking to generate leads, build authority, and create an engaged audience—podcasting is one of the most powerful tools at your disposal.
On a recent episode of The Lead Jen Podcast, I had the pleasure of chatting with Alexa Curtis, a powerhouse entrepreneur, former Radio Disney host, and founder of Chief Swag Officer—the #1 brand for customizable mic flags and covers. Let me tell you: this conversation was packed with real talk, game-changing insights, and the kind of lessons every business-minded podcaster needs to hear.
🚀 From Teen Blogger to CEO of a Brand That Hooks Audiences Visually
Alexa’s entrepreneurial journey started young—at just 12 years old—with a fashion blog that grew into national attention. From hosting Fearless Every Day on Radio Disney to building a brand that now serves top creators and corporations, Alexa knows what it takes to stand out.
She built Chief Swag Officer with one goal in mind: to help podcasters, creators, and brands visually elevate their gear. Their customizable mic flags and covers don't just look cool—they act as instant visual branding that speaks directly to your niche audience. In a world where first impressions matter, your mic shouldn’t be an afterthought. It should be a hook.
🎙️ Pro Tip: Your mic is one of the most visible elements on camera—especially for YouTube, Reels, and social content. It should represent your brand.
🎯 Why Visual Branding & Guest Strategy Matters in Lead Generation
On the podcast, Alexa and I talked about the importance of being intentional with your guest strategy and how to structure interviews that convert listeners into clients. These aren’t just fluffy conversations. They’re carefully crafted pieces of your funnel.
If you’re not showing up with a strong brand identity and a clear strategy, you’re missing opportunities to connect, convert, and grow. Your podcast isn’t just content—it’s a conversion engine.
💥 The Dangers of Platform Dependency
Alexa also opened up about the abrupt loss of her Etsy shop—a moment that brought her sales to a grinding halt overnight. I could relate, having lost a TikTok account with over 200,000 followers. The lesson?
Own your audience.
If you’re relying solely on platforms you don’t control, you’re gambling with your business.
That’s why I always teach my clients to focus on:
Building a branded podcast experience
Leveraging email lists
Hosting content on your own platforms
Repurposing across multiple channels
Creating lead-generating offers that connect with your ideal audience
🧠 Key Takeaways from the Episode
✅ Your podcast should look and feel like your brand—Chief Swag Officer helps you do that instantly
✅ Guest selection and content structure should be intentional, designed for audience growth and lead generation
✅ Don’t rely on borrowed platforms—use your podcast to funnel traffic into owned assets like email lists and websites
✅ A polished, branded visual presence builds credibility and trust with listeners and future clients
🎧 Listen to the Full Episode
If you’re building a podcast that supports your business goals, this episode is a must-listen. It’s filled with actionable advice, real stories, and a fresh perspective on what it really takes to succeed as a creator or brand in today’s digital landscape.
🎧 Listen now: [The Lead Jen Podcast featuring Alexa Curtis]
🔗 [Your embedded podcast link here]
💡 Ready to Start or Grow Your Podcast?
I help business owners and personal brands launch, grow, and rebrand podcasts that not only sound amazing—but generate real, qualified leads.
📩 Let’s chat: hookmediaproductions@gmail.com
📅 Free consult calls always available!
🛒🎙️ Get Your Branded Mic Flag from Chief Swag Officer
Want your podcast to instantly grab attention and look professional across video content?
🎤 Shop customizable mic flags + covers here:
https://chiefswagofficer.com/CHIEFJENNIFER
Use code: CHIEFJENNIFER at checkout for a discount.
Tools I Recommend
🧰 Libsyn – Reliable podcast hosting
🔗 https://libsyn.com/
🧰 Riverside.fm – Pro-level podcast recording (remote-friendly)
🔗 https://riverside.fm/
Let’s Stay Connected
🔗 www.hookmediaproductions.com
📸 @hook_media_productions on Instagram
Watch Episode on Youtube here.
